Have you seen that Accenture commercials starring Tiger Woods? Very original and very creative I must admit! The commercials compare Woods' ability on the golf course to the traits of leading businesses, from foresight and preparation to flexibility based on changing circumstances.
This particular TV commercial I saw, demonstrates “Attitude”…which according to the Dictionary is a state of mind or a feeling or disposition. The commercial shows Tiger Woods about to putt a ball when his caddy drops his golf bag, chumma just like that into a water hazard! While the caddy shrugs his shoulders helplessly like a moron, Tiger Woods shakes his head in gentle remonstration. Before they can retrieve the Golf kit from the pool, an alligator or croc swims in from Australia/Florida making the task impossible!
So what does Tiger Woods do when faced with an unexpected turn of events that threatens his success? Tiger demonstrates the adaptability that is essential to every high performer by playing the entire match with the available club with him i.e the Putter! So zimble nah!
(All you Golf legends who are spinning in their graves…please chill! This is just an advertisement!)
I was so inspired by the commercial that I decided to offer free creative work to the team that made this commercial so that they don’t have to scratch their heads when its time to extend the commercial.
Situational Word: Effulgence
Tiger Woods is playing Golf. He is aiming to putt the ball into the 10th hole when a helicopter flying above the golf course crashes just short of the 10th hole and bursts into flames. There is flames and petrol fumes between Tiger and the 10th hole! So what does Tiger Woods do when faced with an unexpected turn of events that threatens his success? Rescue the Pilot and passengers!!!! Kidding! He thinks for a while and then takes a golf club and hits the ball in a horizontal wide arc and it flies in the air avoiding the helicopter and does a sharp right turn and falls into the hole Sivaji ishtyle! People applaud!
Voice over: All it takes is simple ideas to shine forth brilliantly. Just another day in the office for a Tiger!
Situational Word: Facile
Tiger Woods is playing in a serious international tournament. He hits the ball for a six err hard and it falls into a herd of sheep! The herd belongs to a poor, homeless, thin, hungry three year old gal whose stepfather would beat her up if even a ball of yarn on the sheep is harmed by a golf ball or a Tiger! So what does Tiger do when faced with an unexpected turn of events that threatens his success? Give a few million bucks from his billions towards feeding poor kids! ha ha kidding...again! He thinks for a while and takes out his Golf Iron and thwacks the ground hard a dozen times scattering turf a good hundreds yards away. The sheep run after the turf leaving the field open for Tiger who then hits the ball straight into the 18th hole. The crowds applaud and Woods throws his Accenture hat into the air and gets right back to office to code!
Voice over: The greatest of tasks is easily done! Just another day in the office for a Tiger!
Situational Word: Celerity
Tiger Woods is playing golf…again! A mad elephant comes rampaging down the fairway, damages the green, sticks its tongue out at Woods and vanishes out of camera sight! The green is a total mess and Tiger is just one shot away from victory! What does Tiger do when faced with an unexpected turn of events that threatens his success? Go to every Ayyappa temple in the vicinity, smoke out the elephant and stick his tongue right back at him? Of course not!!! Tiger demonstrates the adaptability that is essential to every high performer by using the Sand Wedge! A silence falls over the multitude as Tiger takes aim. After some concerted aiming, Tiger hits the ball hard!! The crowds gasp as the ball takes off into the air in an arc clearing the mess made by the elephant and then dips and falls straight into the 18th hole! Everyone applauds and Tiger Woods PM gives him the day off!
Voice over: It takes great knowledge and great experience to arrive at swift decisions! Just another day in the office for a Tiger!
I can give you endless possibilities. But today is Monday and I have Solitaire err I mean Pin Ball to play! Have a nice week folks!
All 'situational words' have been arrived at after careful thought taking into account the merits of good business practices by using the search option in Dictionary which according to a study gets maximum hits from bum advertising professionals.