Been very busy these days. In fact I am so busy that I am giving the bees on the tree next door a massive complex. Busy as a bee may soon be replaced with 'busy as silverine' *sigh*
Trying to sell our products across the globe is an interesting and challenging thing to do. The HSBC ad puts it accross so neatly.“Different people, Different Perspective” says the ad. So true!!!
My Regional Marketing Manager (RMM) for Africa has a lot of ideas, though he is not able to put his finger on it.
RMM: Miss, selling in Africa is easy. All you need to do is make simple communication material.
Me: That sounds easy!
RMM: No high funda English!
RMM: No, big words
Me: I will remember that.
RMM: No long sentences
RMM: And very less words.
Me: How about the picture of the product next to a Zebra?
RMM: What a brilliant idea!!!
The Marketing Manager for South East Asia, Mr. W has different demands.
Mr: W: Pithy (pretty) gals next to product ok?
Mr: W: Pithy gals must wear pithy dress ok?
Mr: W: Pithy gals smile odee (all the) time ok?
Mr. W sure knows his region well. It is such a delight working for him (no offence meant to anyone)
The long suffering marketing guy in Europe is a stiff upper lip character. Before he comes down for meetings, the housekeeping staff can be seen furiously cleaning the best bone china and silver cutlery. I spend a week before his arrival trying to lift the cup from the bone china saucer with my pinkie extended and practice the stiff upper lip technique. We shall call him Mr. S
Mr. S: Good morning Miss. How do you do.
Me: How do you do.
Mr. S: It wouldn’t be intemperate for me to propound an amendment to the communication strategy a trifle for the coming season, would it?
Me: You mean, we need to make new ads?
Mr. S: Precisely!
Me: Do we have any new features in our products that we can highlight?
Mr. S: Oh good lord no!
Me: Any price cuts?
Mr. S: Heavens! Absolutely not!!
Me: Then we shall take a ‘we are superior’ attitude for our new ad campaign.
Mr. S: (placing the cup delicately on the saucer): Excellent!
I take back what I just said about communication being a challenge. It is a piece of cake, served with the right cutlery you see ;)