I remember Ramanujam (first name with held because I am too young to die) my first mentor in Marketing. Back in the days when I was a pony tailed Summer Intern, a Marketing Manager called Ramanujam (Motto: There is nothing personal in Marketing) saw great potential in me in Marketing. In fact he saw great potential in Marketing in almost everybody!
Ramanujam a.k. Jam: Srinivas, you are wasting your time doing whatever you are doing. You should be in marketing.
Srinivas: But Saar…
Jam: No buts my man. Come and meet me at 2 ‘o’ clock and I will teach you the basics of Marketing.
Jam: What but? Do you want to spend the rest of your days walking around aimlessly and cooling your heels in that room?
Srinivas: But I am the AC mechanic saar and that is A/C control room saaar.
Jam: Err... gotta go, meeting..bye.
Ramanujam was a man who thought on his feet like a good marketing man. It was Ramanujam who inspired me to write Selling Snow to an Eskimo. And it is from him I learned that if you have it in you, you can even sell software to your mother, like he did. Apparently Selling Software to his Amma was also a piece of cake.
Jam: Amma I have nice software for you!
Amma: Aiyyayo! What will I do with this kanna!
Jam: Amma, you can put it on your computer and use it!
Amma: But you know I don’t own a computer kanna!
Jam: That is no problem Amma. I will tell our dealers to sell you one! It will only cost Rs. 40,000 Amma!
Amma: And what will I do with a computer!!
Jam: You can send me mails Amma. And you can send mails to Annan in the US!!
Amma: But I do not know how to use a computer!
Jam: I will tell our training vendor to give training Amma. It will only cost you Rs 5000
Amma: Hmm if you say so. So how much will this software cost.
Jam: Only Rs. 13, 500 Amma!
Amma: Aiyyo too much! You do not have any discounts!
Jam: We do err... I mean we don’t!
Amma: Sigh! Okay!
Jam: I want some water Amma.
Amma: Go get it yourself hmmph.
Jam: Amma please Amma!
Amma: Okay..wait here, I will get the water!
Jam (quickly removing Rs 1500/- from her purse): This will round off the figure nicely!
Amma: What did you say?
Jam: Err nothing Amma.
Amma: You are such a nice son!! Muah!
Jam (wiping amma drool from his face): Ugh! I know Amma *evil glint*
The boss is very proud of him and has promised him a promotion if he doesn't try and sell software to the boss's amma. Jam has not made any promises.
As the old Ramanjuma saying goes: There is nothing personal in Marketing heh heh. Mind it!!